Hoi Hoi is the debut digital single released by Rainbow’s subunit, Rainbow Pixie. It was their only release.
Released: January 12, 2012
1. Hoi Hoi (호이 호이) [MV]
2. Hoi Hoi (Instrumental)
While the image of Rainbow Pixie is quite cute, Hoi Hoi is pretty straightforward dance-pop. I like that it has a bit of a retro sound to it with its disco influence to it. With that said, the song is just quite weak overall. While the three are the strongest vocalists in the group, the song doesn’t really show that off. The song’s catchiness is largely reliant on the repetition of the title, but its done in a way that doesn’t provide much replay value. The verses are actually the best parts of the song because the chorus just sounds a bit lazy.
Overall: Probably one of Rainbow’s weakest releases. While the music is decent and provides some retro influence, the vocal arrangement leaves me wanting more. The girls are also quite strong vocally, so something that showed that off would have been better.