Hit Your Heart is the second mini-album by girl group 4minute. HUH was used as the first promotional track while I My Me Mine was the followup.
Released: May 27, 2010
1. Who’s Next?
2. HUH [MV]
4. I My Me Mine [MV]
7. Cool And Natural (태연하게 당연하게)
Who’s Next? starts us off with a bang. Featuring labelmates, BEAST, this intro is pretty short, but it’s effective in raising the energy level. I really enjoy HyunA’s rapping here, but I’m not particularly fond of the vocal parts as they are a bit messy. It’s fun and starts off strong, but sort of drags on a bit too long.
Thankfully we swing right in HUH. Probably my favourite song of theirs, HUH is built on a thumping beat and a funky synth riff. First of all, I love the energy the song has and it’s a lot harder hitting than their previous material as it features a bit more hip-hop than dance elements. The melody is quite catchy, although there are times when I don’t think it’s as effective as it once was. With that said, what really helps the song are the touches of HyunA’s parts. The attitude she brings fits the song perfectly and helps to create some spikes to the odd vocal and heavy beat mix. It’s just an exciting song in general though.
Invitation tries to keep up the energy level as the last song with its slight hip-hop elements. However, it just doesn’t really hit that level. I don’t know what it is, but the beat just doesn’t seem strong enough for the verses and causes them to sound flat whereas the chorus ends up annoying an repetitive. It’s probably one of their weakest album tracks, although there are hints of potential here and there with the melody.
Thankfully I My Me Mine comes and saves the day. Still with a sexier sound, the girls change it up with something more electronic. It’s a fantastic song and well produced. The beat and vocal arrangement are much better structured and while the song can get a bit repetitive at times, the hooks are more thought out and effective. It’s catchy and one of their strongest songs.
BABABA changes things up a lot with a more lighthearted tune. I’m not a fan of these kind of songs from 4minute as they tend to end up a bit generic and boring. BABABA is just that. It does have its perks here and there, but it there are a few parts I’m just not fond of at all. For one, the chorus melody is actually quite nicely done, but it is completely ruined by the added bababa’s in the background. It just sounds really annoying and unnecessary. The verses are also quite boring and forgettable.
HIGHLIGHT is a little more thought out than the last song. It has a similar electronic sound to I My Me Mine, but a weaker version of it. The melody is largely based on its repetitiveness. While it isn’t the most effective, there are some catchy parts to it. The part of the song I really enjoy is where they really change up the girls’ voices with a vocoder for the verses. It’s fun and those part have some nice hooks. Also, HyunA’s rap helps to bring the energy even if it isn’t as smooth as it is in other songs. Not the strongest song, but better than some of the others.
A K-Pop mini-album wouldn’t be complete without a ballad. Cool And Natural is a lighthearted pop ballad with a light R&B beat. I actually enjoy the verses even if they are a bit forgettable. The part I’m not fond of though is the chorus. The added English phrases at the highlights of the chorus are what ruin it a bit for me. It just isn’t as executed as nicely as it would be in Korean. It is nice to hear the girls’ voices more, but the song is a bit forgettable in the long run.
Overall: I really wanted to like this mini-album because it features two of my favourite 4minute songs. However, I just can’t get behind it. I love 4minute, but CUBE always seems to stick some awful tracks into their releases that just cause the quality to drop. That or they add some forgettable ballads. Ultimately the promo songs are interesting changes, but the rest of the songs are just weaker versions of songs from their last mini.